Advisory

Operator seats inside
consumer brands.

At the moments that decide the next few years. A raise, a retail inflection, a sale, or the stretch right after one. A few seats a year.

Start a conversation
Recognition
TODAY Show New York Post WWD Beauty Inc BeautyMatter FUTURE50 EY Entrepreneur of the Year Target Black Beyond Measure
The operator

I started Scotch Porter at a kitchen table, packing the first orders myself, and built it into a national brand and a sale at the end of 2025.

Ten years inside a consumer P&L: number one in our category at Target with 32% share, top five nationally, 98% national Target distribution, more than $20M raised across multiple rounds, and two years as a Founder in Residence at Target working with 90-plus brands.

When I take a seat, I’ve already made the calls you’re weighing.

How I think

The clearest way to see how I read a business is to watch one. Two reads, start to finish, one deep and one fast.

The full read · a $7.6M wellness brand
A fast read · a $750K listing
The moments

The moments I’m most useful, because I’ve been inside each one.

Raising.

Getting the round done, and living with the terms after everyone else has moved on.

The retail inflection.

When sell-through, not the launch, decides whether the brand gets a second act.

Go-to-market.

Rebuilding how the brand reaches people without spending equity you can’t get back.

Into and out of a sale.

Running a process, and the strange quiet on the other side of one.

Ways to work together

Four ways a seat takes shape, all of them open. Which one depends on the moment you’re in, and we settle that on the first call.

Project.

Defined · clear end

A specific piece of work with a set outcome. A raise review, a go-to-market rebuild, a read on a brand you’re weighing.

Fractional.

Ongoing · month to month

A standing seat for a founder or a fund that wants an operator in the room every month.

Interim.

Inside · at the inflection

A seat inside a consumer brand when sell-through or go-to-market is deciding the next few years.

Board.

Ongoing · quarterly

A director or advisor seat. Governance, the hard calls, and the conversations founders need between meetings.

Who this is for

Founders and fund partners in consumer and product brands, usually at an inflection: raising, retooling go-to-market, fixing sell-through, or heading into or out of a sale.

A few founder seats and a few fund seats, no more. If we’re not a fit, I’ll tell you on the first call and point you to someone who is.

In their words
“Calvin helped me see the business differently. We had built meaningful capabilities across foodservice, manufacturing, enterprise partnerships, and consumer brand, but weren’t telling that story in a way that reflected where the real value was. He has a way of seeing what actually matters and pushing you to articulate what you’ve built with much more clarity. That perspective has influenced how I think about the business and how we communicate it.”
Pernell Cezar · Co-Founder & CEO, BLK & Bold
“What Calvin caught in both reads was detail I would have overlooked. The real-world patterns behind the numbers, the why in the line items, and the context to judge whether my offer was competitive or unrealistic. What it takes to stay relevant on Amazon, the cash conversion cycle when you’re selling into retail and trying to grow at the same time, those were mysteries to me, and they weren’t in the CIM or in any conversation with the intermediary. If I’d gotten that deal under contract, having a veteran in my corner would have been vital, from the transaction through managing IP and staff.”
Malcolm Smith · Principal, Amina Grace Co.
“Calvin has a uniquely dynamic approach to problem-solving, bringing together analytical left-brain thinking and creative right-brain perspective. When my partner and I were acquiring our second hotel, we asked him to advise on our investor pitch deck. He replied right away, and his attention to detail stood out immediately. He didn’t just point out what needed improvement. He offered practical solutions, examples, and different scenarios to help us think through each opportunity. We never felt like we were simply being talked at or given criticism. Calvin made us feel as though he was working alongside us and genuinely became part of the team. We’ve since closed on the hotel, and his ability to challenge our thinking while giving us something actionable made his guidance incredibly valuable.”
Decora Sandiford · Co-Founder, Dreamburgh
Speaking

I speak to founder rooms, M&A communities, and brand and retail audiences about the conditions that actually matter.

  • Getting to retail without burning the equity.
  • The margin is the moat.
  • When the sale isn’t the finish line.

Start a
conversation.

A few lines about the business and the moment you’re in. If there’s a fit, we’ll find it fast.

Held in confidence

    I started Scotch Porter at a kitchen table, packing the first orders myself, and ran it for ten years. First formulas, national retail, real partners, and a full sale at the end of 2025. The numbers tell one version of that story. The other version, the one I care about now, is what a decade of building taught me about what a business is actually for.